Njengommeli wokutya kwendabuko yaseJapan, i-sushi iye yaphuhla ukusuka kubumnandi bengingqi ukuya kwinto yokutya yehlabathi. Ubungakanani bayo bemarike, ipateni yengingqi kunye nentsingiselo yolutsha ibonisa ezi mpawu ziphambili zilandelayo:
Ⅰ. Ubungakanani bemarike yehlabathi kunye nokukhula
1. Ubungakanani bemarike
Indawo yokutyela yesushi yehlabathi kunye nobungakanani bemakethi yekiosk ifikelele kwi-14.4 yeebhiliyoni zeedola ngo-2024 kwaye kulindeleke ukuba inyuke iye kuthi ga kwiibhiliyoni ezingama-25 zeedola ngo-2035, ngesantya sokukhula sonyaka (CAGR) se-5.15%. Kwicandelo lemarike, iinkonzo ze-dine-in zilawula (ezixabisa i-5.2 yeebhiliyoni zeedola ngo-2024), kodwa ukuthatha kunye nokuhanjiswa kokona kukhula ngokukhawuleza, ekulindeleke ukuba kufike kwi-US $ 7.9 yebhiliyoni kunye ne-US $ 7.8 yebhiliyoni ngo-2035, ngokulandelelana, ebonisa imfuno yoncedo.
2. Abaqhubi bokukhula
Umkhwa wokutya okunempilo: I-45% yabathengi behlabathi ngokusebenzayo bakhetha ukutya okunempilo, kwaye i-sushi ibe yinto yokuqala yokukhetha ngenxa yomxholo wekhalori ephantsi kunye ne-omega-3 ecebileyo enamafutha acid. Ukwandiswa kwemodeli yokutya okukhawulezayo (QSR): I-Sushi kiosks kunye neenkonzo zokukhupha ziqhuba ukukhula. I-QSR kulindeleke ukuba ikhule nge-8% ngonyaka kule minyaka mihlanu izayo. Umzekelo, iPoke Bar kunye noLoliwe weSushi eUnited States zigubungela abantu basezidolophini ngokuziodola iikhiyoski. Ukudityaniswa kwehlabathi kunye nokudityaniswa kwenkcubeko: Ukutya kwaseJapan kuyathandwa kwihlabathi liphela, ukusetyenziswa kwe-sushi eBrazil, eUnited Kingdom nakwamanye amazwe kuye kwanda kakhulu, kwaye iibrendi ezinje ngeNobu zikhuthaza ukuthengiswa kwamava aphezulu.
Ⅱ. Ubume bemarike yommandla
1. UMntla Melika (imarike enkulu)
Ivandlakanywe kwi-US $ 5.2 yebhiliyoni ngo-2024 kwaye kulindeleke ukuba ibe yi-US $ 9.2 yezigidigidi ngo-2035, kunye nezinga lokukhula lonyaka le-7%. Ilawulwa yi-United States: Izixeko ezinje ngeNew York kunye neLos Angeles zine-Omakase ephezulu kunye ne-sushi yebhanti yokuthutha yezoqoqosho, kwaye ukuthandwa kwamaqonga okuthabatha kuye kwanda ukungena. Imingeni: Ikhonkco lonikezelo lixhomekeke kukutya kwaselwandle okungeniswa kumazwe angaphandle, kwaye iindleko ziguquguquka kakhulu.
2. EYurophu
Isikali yi-US $ 3.6 yezigidigidi kwi-2024 kwaye kulindeleke ukuba ibe yi-US $ 6.5 yezigidigidi kwi-2035. I-Jamani i-akhawunti ye-35% yesabelo (esona sikhulu eYurophu), kunye neFransi kunye ne-United Kingdom i-akhawunti ye-25% iyonke. Imfuno ye-vegan sushi iye yanda, kwaye izixeko ezinje ngeLondon neBerlin zikhuthaze ukwenziwa kwezinto zasekhaya (ezinje ngesushi ebandakanya izithako zasekhaya).
3. IAsia-Pacific (iziko lemveli kunye nenjini esakhulayo)
EJapan: Inkqenkqeza phambili ekuvelisweni kwezinto zobugcisa, enezixhobo ezizisebenzelayo ezithandwayo (iibhola ezi-6 zerayisi zenziwe ngomzuzwana omnye), kodwa ukugcwala kweemarike zasekuhlaleni kuye kwayinyanzela ukuba iye phesheya kweelwandle. I-China: I-East China i-akhawunti ye-37% yeevenkile (ikakhulukazi e-Guangdong nase-Jiangsu), kwaye ukusetyenziswa komntu ngamnye kuphantsi kwe-35 yuan (i-accounting ngaphezu kwe-50%). Ukwandiswa kohlobo lwaseJapan: I-Sushiro iceba ukuvula iivenkile ze-190 e-China kwiminyaka eyi-3; inani leevenkile ze-Hama Sushi liye landa ukusuka kwi-62 ukuya kwi-87, kwaye ivenkile yokuqala e-Beijing inentengiso yenyanga ye-4 yezigidi ze-yuan. Isitshixo kwindawo yokuhlala: I-KURA ihoxise e-China ngenxa yezithako ezingatshangayo kunye namaxabiso aphezulu, okubonisa ukuba iinkampani eziphumelelayo kufuneka zilungelelanise ukuthanda kwendawo (njengokufaka ukutya okushushu). I-Asia-mpuma ye-Asiya: ISingapore kunye neThailand ziye zaba ngamanqaku amatsha okukhula, kwaye iimveliso eziphezulu ezifana neShinji nguKanesaka ziye zahlala.
4. Iimarike ezisakhulayo (kuMbindi Mpuma, eLatin America)
UMbindi Mpuma uvelise iibrendi zesushi nge "Belt and Road Initiative" (efana noZuma eDubai), kwaye iLatin America imelwe yivenkile yokutyela yasePeru yaseOsaka, edibanisa izinto ezintsha zokutya kwaselwandle.
Ⅲ. Iindlela zokusetyenziswa kunye nokuveliswa kwezinto ezintsha
1. Ukwahluka kwemveliso
Impilo kunye nenguqu esekwe kwizityalo: I-sushi yeVegan isebenzisa itofu kunye nezityalo ezithatha indawo yokutya kwaselwandle, kunye neempawu ezifana neYo! I-Sushi ilungisa umxholo we-sodium kunye nezithako eziphilayo. Umahluko weendlela zokupheka: I-sushi yesiNtu yeyona iphambili, i-sushi exutywayo (efana ne-avocado rolls) idumile eNtshona, kwaye isushi elungiselelweyo ihlangabezana neemfuno zomntu. Ukwenziwa kwezinto ezintsha: iikhosi zokwenza iSushi kunye nokutya okugayiweyo (Sushi Lang APP lucky draw) iphucula amava.
2. Ubuchule obuqhutywa bubuchwephesha
Ukuthandwa kwezixhobo ezizenzekelayo: Abapheki be-robot sushi baphucula umgangatho wokulinganisa, kunye neenkqubo zebhanti zokuhambisa idijithali zinciphisa iindleko zabasebenzi (ii-akhawunti zexeshana kwi-70%). Ukuthengiswa kwekhonkco lokubonelela: I-China iSushi Lang isebenzisa i-Shandong foie gras kunye ne-Dalian urchins yolwandle, ukunciphisa iindleko nge-40%; I-salmon yaseXinjiang ithatha indawo yemfuno yokungenisa elizweni.
Ⅳ. Imingeni yeshishini kunye neempendulo
1. Ikhonkco lonikezelo kunye noxinzelelo lweendleko
Iindleko zokutya kwaselwandle ezikumgangatho ophezulu zenza i-30% -50% yeendleko zokusebenza, kunye neengxabano ze-geopolitical (ezifana nemfazwe yorhwebo ye-Sino-US) inyusa amaxabiso angaphandle. Iqhinga lokusabela: Ukuseka amaziko okuvelisa engingqi (afana ne-Fujian eels akhawunti ye-75% yeendawo zokutyela zaseJapan zaseTshayina) kwaye ubophe abanikezeli bendawo.
2. Ukuthotyelwa kunye nozinzo
Imingcipheko yokhuseleko lokutya: Ukutya kwaselwandle okukrwada kufuneka kuvavanywe ngokungqongqo. Emva kokuba i-China iphinde iqalise ukungeniswa kweemveliso zasemanzini ngaphandle kwee-prefectures ze-10 zaseJapan, ixesha lokukhutshwa kwezithethe liya kwandiswa ngeentsuku ezi-3-5, kwaye iindleko zokuthotyelwa ziya kunyuka nge-15%. Iindlela zokukhuselwa kokusingqongileyo: khuthaza ukupakishwa kwezinto eziphilayo kunye nokulawulwa kokutya okungekho nkunkuma, kwaye i-62% yabathengi bakhetha ukutya okuzinzileyo kwaselwandle.
3. Ukhuphiswano olumandla lwemarike
I-homogeneity enzulu: ukusetyenziswa kwe-capita nganye kwi-middle and low-end kuye kwehla ukuya ngaphantsi kwe-yuan ye-35, kwaye i-high-end ixhomekeke ekuhlukeni (njenge-Omakase isethi yokutya). Isitshixo sokuphelisa umqobo: ukudityaniswa kunye nokufumana iibhrendi eziphambili (ezifana nothethathethwano kunye nokudityaniswa kweSushiro kunye neGenki Sushi), kunye neempawu ezincinci kunye neziphakathi zijolise kwiimeko ezicandekileyo (ezifana neepaviliyoni zesushi kwivenkile enkulu).
Ⅴ. Amathemba ekamva
Iinjini zokukhula: ukuncitshiswa kweendleko zobuchwepheshe (izixhobo ezizenzekelayo), ukuveliswa kwempilo (isityalo-esekelwe kwisityalo, imenyu ephantsi kweekhalori), kunye neemarike ezikhulayo (i-Southeast Asia, i-Middle East) yimizila emithathu emikhulu. Umkhwa wexesha elide: Undoqo wokudityaniswa kwe-sushi kukhuphiswano lwe "localization capabilities + supply chain resilience" - abadlali abaphumeleleyo kufuneka balungelelanise izakhono zemveli kunye nezinto ezithandwayo zasekhaya, ngelixa bephumelela ukuthembana nokuzinza. Ukusukela ngo-2025 ukuya ku-2030, i-Asia-Pacific kulindeleke ukuba igcine elona zinga lokukhula ngokukhawuleza (CAGR 6.5%), lilandelwa nguMntla Melika kunye neYurophu, kwaye amandla orhwebo asakhulayo asaza kukhululwa.
uMelissa
I-Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Iwebhu: https://www.yumartfood.com/
Ixesha lokuposa: Aug-07-2025